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Clarins Group Invests in Pai

UK-based skincare brand raises $9 million in a successful Series B investment round.

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By: Charlie Sternberg

Associate Editor

In a recent Series B investment round led by Famille C Venture, UK-based clean skincare brand Pai raised $9 million.
 
Famille C Venture is the corporate venture capital arm of the Courtin-Clarins family office, the family behind the French luxury cosmetics company Clarins Group.
 
Prisca Courtin-Clarins, founder and CEO of Famille C Venture, commented, “We are very proud to support Pai Skincare and to be part of this thrilling journey. Sarah founded a company with a highly original model and fantastic potential. I am convinced Pai has a role to play and a key value proposal, which perfectly fits with new customers’ expectations.”
 
According to Pai, the Series B investment deal will enable the brand to break ground with a new R&D and manufacturing facility in the west London, UK, area. Sarah Brown, founder and primary shareholder of Pai, also said she intends to use the cash injection to fund a direct-to-consumer platform development, expected to launch in June, as well as an “ambitious” new line of products.
 
“[Pai] will remain entirely led by our in-house R&D team,” Brown said. “Our independence of thought and independence of outlook is what makes Pai what it is, and is what made us interesting to investors and stand out from the crowd.”
 
This news comes two months after Pai rebranded itself “for a changed world that focuses on sustainability, shared values and provenance as consumer behavior shifts toward conscious consumption.”

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